A while back I stumbled upon an article on Google’s latest addition to its portfolio, boutique.com – I saved the article and today had some time to check out the site myself. Here’s my take on it. Continue reading
Within my blog I have already touched upon the importance and relevancy of trends for businesses and organisations, but haven’t actually given any overview of the most important megatrends that shape our societies and impact our lives. I would like to change this by introducing you briefly to these megatrends. Of course this descriptions are based on my interpretation of these trends, the avid reader (or rather surfer) will come across different names and definitions, which however will describe more or less the same sort of phenomena. Continue reading
For a lot of people entering an IKEA store is like a brief escape from the realities of every-day life, a Scandinavian holiday-moment amidst the daily grind. The family excursion to Ikea has become a valid substitute for a day out if the weather is mediocre or there is a strong chance of rain. Not for nothing the Ikea subsidiary in Norway is checking weather updates and is planning its staffing according to the local weather prognoses.
The time that consumers wanted merely to overcome a distress has long gone. Nowadays consumers want to be entertained and seduced. Shopping has become an event, the experience has become more important than the actual sales object and like in the case of Ikea the shopping event represents a brief escape from the daily life.
I have been browsing myself for some free reading material on (digital) marketing, social media and related topics the last couple of days and thought I might as well share this with the world. All books or presentations are freely downloadable, but sometimes combined with a registration. A couple of my links are referring to German sources, the rest is English – might be a good opportunity for you to brush up on your German skills…
Here are some more outtakes and bloopers of the VW commercial…
I really like that sort of stuff….
This is a pretty cool video and a piece of excellent viral marketing. It works!
For all you geeks out there…., enjoy!!!
In my job as brand development manager I have been following trends almost religiously. Partly out of pure interest in the topic, but also because of their immediate relevancy to business and market developments, but also to customer behaviour and product innovation cycles. I intend to discuss and share my views of trends from time to time in my blog drawing on the expertise of renown trend watchers or “Futurists” and looking at their implications across different sectors.
But before doing this, it might actually be a good idea to start with the question why one should actually bother with such topics and what the heck this is all about.
Web marketing is like a toolbox filled with different tools. In order to use your toolbox efficiently you need to understand each of its tools and their application! However unlike with traditional Marketing the current online theories and taxonomies are still in flux and so it can become a daunting task to get an overview of this field of activity. In the following article I try to give a brief introduction to the different components of web marketing and explain their uses and relations to each other.
In this series of articles I will touch upon practical tips of web marketing ranging from content creation over web design to web analytics. The articles will serve more as ‘appetizers’ than whole-out meals, as the topics in themselves are quite complex, but I will try to give here and there reading lists and blog referrals. If you have any comments and questions don’t hesitate to drop me a line.
Pimp-up my web content
Successful websites can do many things: they inspire and engage users to interact, build up trust, entertain, inform and stimulate emotions, but above all they are consistent with the brand proposition and its products and services.
A lot of products have become cultural icons over time, which we got so accustumed to that their brand characteristics got engrained into the genral cultural conciousness.