A while back I stumbled upon an article on Google’s latest addition to its portfolio, boutique.com – I saved the article and today had some time to check out the site myself. Here’s my take on it. Continue reading
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Posted in web marketing
Tagged boutiques.com, community shopping, Google, portals, shopping, social shopping, web marketing, web trend
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Within my blog I have already touched upon the importance and relevancy of trends for businesses and organisations, but haven’t actually given any overview of the most important megatrends that shape our societies and impact our lives. I would like to change this by introducing you briefly to these megatrends. Of course this descriptions are based on my interpretation of these trends, the avid reader (or rather surfer) will come across different names and definitions, which however will describe more or less the same sort of phenomena. Continue reading
Posted in Trends
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Today I have discovered an interesting site for the fashion concious among us: FashionStake. The site presents clothing of smaller, independent fashion designers. The visitors can vote on the different fashion pieces which they think will become the most popular in the store and thus determine the crowd favourite. The pieces with the most votes will make it into the store to favourable prices, skipping in this process intermediaries, wholesalers and outlets. The voting participants who got it right will get some rewards for making the effort and thus are motivated to vote again.
Posted in Marketing, web marketing
Tagged Clothing, Consumer Goods and Services, CrunchBase, Design, Fashion, fashionstake, myfab.com, social, twist
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- via mindjumpers.com
As weird as it might sound, I love data and statistics – but let’s face it: with the upcoming of the internet and the abundant availability of sources, the understanding and useful representation of it has become a challenge. Often my the enthusiastic tackling of large data sources ends up with me being totally confused and overloaded by what I am trying to understand. This is a problem of the times and luckily other people have realised this and have begun to cleverly visualise data in formation graphics.
These graphics make complicated topics and data relationships easily understandable – it has become a bit of an art and a trend in itself in the past couple o years. Anyhow, today I have collected a couple of these information graphics on social media and I would like to share these with you.
SEO-Guru Rand Fiskin of SEOmoz explains in below presentation the most effective steps in SEO. The presentation was held during the InfusionCon 2011.
For a lot of people entering an IKEA store is like a brief escape from the realities of every-day life, a Scandinavian holiday-moment amidst the daily grind. The family excursion to Ikea has become a valid substitute for a day out if the weather is mediocre or there is a strong chance of rain. Not for nothing the Ikea subsidiary in Norway is checking weather updates and is planning its staffing according to the local weather prognoses.
The time that consumers wanted merely to overcome a distress has long gone. Nowadays consumers want to be entertained and seduced. Shopping has become an event, the experience has become more important than the actual sales object and like in the case of Ikea the shopping event represents a brief escape from the daily life.
Have you been coming across new Internet services lately and wondered how they actually fit into the social media landscape? The offer has become huge and fragmented and it is increasingly difficult to make sense of it all, at least to the average mortals among us. Problem is that as marketers one needs to be aware of what’s out there and also understand how all pieces fit together and in a second step understand what they can potentially mean to the business and how they can be applied to current business circumstances.
This is relevant for all players in the field, for the big, multinational organisations, to the small and mediums sized companies right down to the individuals who have a need for self-marketing (think of local/ regional politicians or freelancers). So how can one get an oversight of what’s out there?
I have been browsing myself for some free reading material on (digital) marketing, social media and related topics the last couple of days and thought I might as well share this with the world. All books or presentations are freely downloadable, but sometimes combined with a registration. A couple of my links are referring to German sources, the rest is English – might be a good opportunity for you to brush up on your German skills… 
Posted in Marketing
Tagged Business, Consumer, Digital marketing, E-book, Johnny Chan, Marketing, Marketing and Advertising, Thomas Hoeren
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Here are some more outtakes and bloopers of the VW commercial…
I really like that sort of stuff….
This is a pretty cool video and a piece of excellent viral marketing. It works!
For all you geeks out there…., enjoy!!!
In my job as brand development manager I have been following trends almost religiously. Partly out of pure interest in the topic, but also because of their immediate relevancy to business and market developments, but also to customer behaviour and product innovation cycles. I intend to discuss and share my views of trends from time to time in my blog drawing on the expertise of renown trend watchers or “Futurists” and looking at their implications across different sectors.
But before doing this, it might actually be a good idea to start with the question why one should actually bother with such topics and what the heck this is all about.
Posted in Trends
Tagged Arts, Fashion, John Naisbitt, megatrends, Megatrends: Ten New Directions Transforming Our Lives, Politics, trends
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Web marketing is like a toolbox filled with different tools. In order to use your toolbox efficiently you need to understand each of its tools and their application! However unlike with traditional Marketing the current online theories and taxonomies are still in flux and so it can become a daunting task to get an overview of this field of activity. In the following article I try to give a brief introduction to the different components of web marketing and explain their uses and relations to each other.
Image by DavidErickson via Flickr
In the first part of our series on success factors of web marketing we have looked at web and content structure and how to optimise them in the most efficient way. The following article will give a brief introduction to web analytics and its practical use!
In this series of articles I will touch upon practical tips of web marketing ranging from content creation over web design to web analytics. The articles will serve more as ‘appetizers’ than whole-out meals, as the topics in themselves are quite complex, but I will try to give here and there reading lists and blog referrals. If you have any comments and questions don’t hesitate to drop me a line.
Pimp-up my web content
Successful websites can do many things: they inspire and engage users to interact, build up trust, entertain, inform and stimulate emotions, but above all they are consistent with the brand proposition and its products and services.
Today I came across an interesting article in Die Zeit referring to the power of advertising and more specifically to the strength of brands.
A lot of products have become cultural icons over time, which we got so accustumed to that their brand characteristics got engrained into the genral cultural conciousness.