Author Archives: Claudius
A while back I stumbled upon an article on Google’s latest addition to its portfolio, boutique.com – I saved the article and today had some time to check out the site myself. Here’s my take on it.
Within my blog I have already touched upon the importance and relevancy of trends for businesses and organisations, but haven’t actually given any overview of the most important megatrends that shape our societies and impact our lives. I would like … Continue reading →
Today I have discovered an interesting site for the fashion concious among us: FashionStake. The site presents clothing of smaller, independent fashion designers. The visitors can vote on the different fashion pieces which they think will become the most popular … Continue reading →
via mindjumpers.com As weird as it might sound, I love data and statistics – but let’s face it: with the upcoming of the internet and the abundant availability of sources, the understanding and useful representation of it has become a … Continue reading →
SEO-Guru Rand Fiskin of SEOmoz explains in below presentation the most effective steps in SEO. The presentation was held during the InfusionCon 2011. 10 Steps to Great SEO: InfusionCon 2011 View more presentations from randfish
For a lot of people entering an IKEA store is like a brief escape from the realities of every-day life, a Scandinavian holiday-moment amidst the daily grind. The family excursion to Ikea has become a valid substitute for a day … Continue reading →
Have you been coming across new Internet services lately and wondered how they actually fit into the social media landscape? The offer has become huge and fragmented and it is increasingly difficult to make sense of it all, at … Continue reading →
I have been browsing myself for some free reading material on (digital) marketing, social media and related topics the last couple of days and thought I might as well share this with the world. All books or presentations are freely … Continue reading →
Here are some more outtakes and bloopers of the VW commercial… I really like that sort of stuff….
This is a pretty cool video and a piece of excellent viral marketing. It works! For all you geeks out there…., enjoy!!!
In my job as brand development manager I have been following trends almost religiously. Partly out of pure interest in the topic, but also because of their immediate relevancy to business and market developments, but also to customer behaviour and … Continue reading →
Web marketing is like a toolbox filled with different tools. In order to use your toolbox efficiently you need to understand each of its tools and their application! However unlike with traditional Marketing the current online theories and taxonomies are … Continue reading →
In the first part of our series on success factors of web marketing we have looked at web and content structure and how to optimise them in the most efficient way. The following article will give a brief introduction to … Continue reading →
In this series of articles I will touch upon practical tips of web marketing ranging from content creation over web design to web analytics. The articles will serve more as ‘appetizers’ than whole-out meals, as the topics in themselves are … Continue reading →
Today I came across an interesting article in Die Zeit referring to the power of advertising and more specifically to the strength of brands. A lot of products have become cultural icons over time, which we got so accustumed to … Continue reading →